It incites their curiosity to learn more about the features of the product. This question also makes the testimonial seem less staged and more realistic. If yes, didnt that make you feel good? Inform everyone about how and what you are doing. Customer testimonials are one of the most powerful tools you can have at your disposal. This is how you turn grateful customers into devoted followers. A customer testimonial is a recommendation from satisfied customers affirming the value of a product or service. Our valued customers' feedback is the measure of our success. Customers who have strong feelings about an item or brand can find instant relief on social media. Many customers enjoy sharing their experiences about purchases with friends, family, and colleagues. Use authenticity and honesty by highlighting customer testimonials to boldly brag about what your customers say about you or your business. They are written or video statements that either talk about their use of a product, its performance, its advantages, and the value witnessed. Seeing how a decision to proceed with certain services benefited others immensely is an excellent way to provide a real-world application to whatever a brand is offering. Customer reviews are usually written in everyday language to express the persons experience with your business, your unique selling proposition (USP), and the distinct value you bring to your users lives. Definition: Customer testimonials are written or filmed statements from a current or former customer describing their use of a product or service and the benefits, performance, quality, and/or value that they have witnessed. Section 18 of the contract act deals with, Customers' comments or evaluations in the form of statements or quotations for utilizing a certain product or service are referred to as. Testimonials are not something one should ever fake. CultureFly shares social media posts of their customers experiences with their product to show what customers love. $(window).scroll(function() { Make each testimonial as brief as possible. Not only that, when you publish testimonials of your loyal customers on your website, other people connected with your customers will also read them. When you see people waiting in line outside a restaurant or shop, you cant help but wonder what the hype is all about. Please spread the word! WebFXs proprietary digital marketing platform makes it easier than ever to track digital marketing performance, conduct industry research, calculate ROI, and make strategic decisions. That means that if you have 100,000 unique visitors landing on your website monthly, 91,000 of those unique visitors will treat the customer feedback on your site as if they heard it from someone in their close personal circle. 888-601-5359 Craft the podcast content with care; having a host to help you reach a broader target audience makes perfect sense. However, some customers will find that your business offers other benefits like rewards and loyalty programs that help them achieve more than they initially thought. Quotes inspire trust in visitors that the acquisition they are considering is the right one. After that, consider asking for a testimonial once you know that customer has seen value from your product to show proof of return on investment (ROI). Ltd. All Rights Reserved. These recommendations are always positive and shed light on the customers experience with your brand. The terms success story, client story, and case study are frequently used interchangeably, but a story is not the same as a study. The best part is that you can use the answer to calculate your NPS survey score. They can go into detail about the challenges they faced, giving your future customers a chance to relate. When learning about testimonials, you may find that some people will also call them reviews, but are they the same? Customer testimonials must be placed on your website and social media channels to squeeze out the maximum benefit of the WOM marketing strategy. At some point in your life, youve probably bought and used a product or service that exceeded your expectations. You were probably flattered and grateful that they wanted to feature your message on their website. Genuine client testimonials do not contain carefully crafted corporate language. Given Americans increasing reliance on others opinions when buying everything from lipstick to enterprise-level Display customer testimonials to make those who appreciate you feel appreciated by you. These testimonials are powerful because they provide past customers with an opportunity to speak of their experience and explain how a business has met or exceeded their expectations. Like and share their post if its a good piece of content. Be sure to ask this question if you have a strong onboarding and product training team. Customer reviews and testimonials can also significantly improve conversions and revenue. When targeted at the right audience at the right time, they are likely to increase conversion rates and generate more revenue. Natural interactions about your business on social media are authentic and offer another degree of legitimacy to your firm. From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data. This NPS survey question is a winner because its easy to answer and provides a quantifiable measurement of your customers happiness with you. The entire staff at WebFX has been phenomenal. Customer Testimonials. I have used the Project Risk Game with much success over the past few years, whilst I teach Project Management classes. These feedbacks are easy to come by for a business and maybe quickly shared with your web users. Its not just enough to ask about the customers favorite feature. Use words and phrases that your potential customers can relate to, and always return to the clients fears and concerns: why they came to you, precisely what you can do for them, and help remove any doubts they may have. An error occurred when getting the results. Ltd. All Rights Reserved. if ($('#abandoned-cart-trigger').length) { Join our free newsletter to get unlimited access to all startup data including startup costs. If COVID-19 was tough on businesses as a whole, going remote was tough on teams at both a group and individual capacity. Read thousands of case studies and get inspired. You need to make sure you: Here are a couple of good resources on testimonials: Every testimonial and case study makes it easier to acquire the next customer. After all, leads are looking for honesty, and this question encourages customers to provide a candid recommendation for your business. 45 email & social media templates to get more referrals. Many customer experience studies affirm that emotional attachment is a critical driver in long-term association with a brand. A testimonial is a client review or recommendation informing others about how a product or service benefited them. Create a new survey and edit it with others at the same time. However, if the customer testimonial is about stellar customer service, it could go anywhere on your website. Companies are aware of this, and that is why they include good images in their testimonials. Great testimonials demonstrate to potential customers that your company is legitimate and effective. The Federal Trade Commission requires that any paid sponsorship or affiliate work be disclosed, so if you pay influencers to endorse your products, you (and the influencer) must also disclose the financial relationship. So without further ado, get started on requesting testimonials! According to Optinmonster, 88% of consumers trust reviews as much as personal recommendations. One survey suggests that AC Nielsen polled around 35,000 customers, 85% of whom wholly or may trust the suggestions of friends and family, and 65% value opinions were posted online. Youve probably heard these on the radio as social proof: a group of individuals complimenting the channel before a song or when the hosts are announced. Here is how you can request a testimonial;As the year draws to a close, Id like to express my gratitude for your support of [PRODUCT] this year. Include a compelling call to action. Pose inquiries. The testimonials page mentions why the customer choose ChowNow over competition and even mentions how their conversions increased after choosing ChowNow over the competition. Its part-market-research, part-copy-editing. Social testimonials are one of the best testimonial examples. 93% of consumers say that they look to customer testimonials when deciding whether or not to make a purchase. This will help prospective customers reading or listening to the testimonial to consider their priorities. Sign upfor your free trial today! A testimonial is a formal statement given by consumers about their experience with your product. And customer testimonials help you create that emotional connection with your audience. With Delighted Testimonials, you can easily gain feedback from your customers to turn into awebsite testimonial. By letting the customer speak freely, you'll obtain some unique feedback that you may not have considered about your products or services. Its a great option for a written testimonial survey. I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. Hearing from a peer is an excellent method to persuade clients that your page has helped others with similar issues. With so many competitors in your market, your audience spends a lot of time weighing their options to determine whats best for them. Thats why we built Starter Story - the only place where 4,288 founders of successful businesses share with you their exact timeline of building their business to thousands of customers. I'm Pat Walls, the founder of Starter Story. Your brand gets promoted freely, when people talk about the great products you offer, and the phenomenal customer service, and support you provide. As the name suggests, these testimonials pull a quote directly from a customer. What's the bottom line when it comes to deciding to purchase from you or not? Describe a problem to be solved or a target to be met.Give some background information.Demonstrate the Product or Services Advantages.Demonstrate how you overcame obstacles.Provide specific information and data.Mention the name of the Creator. Various study reports support as a Word of mouth that these testimonials have much power under their belt to boost a market campaigning. Whether your product or service helped the customer generate more leads, increase revenue, save time, achieve goals, or hire more personnel, they're all good things. Positive customer testimonials serve as an excellent foundation for establishing your brands reputation through digital word-of-mouth endorsements. You're minutes away from getting feedback! Hello Fresh chooses to use quote testimonials and bolds critical parts of the persons review to draw users attention. Join our mission to provide industry-leading digital marketing services to businesses around the globe - all while building your personal knowledge and growing as an individual. With this question, you prompt your customers to think about their experience with your product in terms of the impact youve created. To generate a glowing customer testimonials page, know who your happy customers are and collect their feedback. Why are customer testimonials so effective? According to a survey conducted by BrightLocal in 2022, 98% of people read reviews for local businesses. And some positive reinforcement might push you further to ask your next customer for a testimonial. They are, then, more likely to purchase the product, in order to feel the same satisfaction or happiness that others do. If you went out of your way to help customers during this time, you definitely want to prompt your customer to share that. Apple offers another excellent example of testimonials for its products. Quoting your business ratings from third-party review sites increases your brands visibility. What was the bottom line that contributed to your customer's decision to buy? Another benefit of video testimonials is that they enclose several pieces of information, such as customer experience, product features, data on acquisition, ratings on other platforms, and product quality, in one frame. Lay the right foundation for managing your stakeholder experiences. August 25, 2021. Customer testimonials add a second layer of confidence when it comes to buyers making a selection helping you better sell your products. This last question opens the floor and lets the customer say what's on their mind. What does that look like?". The main difference between these and other testimonials is that the other types are usually requested, whereas social recommendations are mostly spontaneous. Testimonials. Take this testimonial from Cat-In-The-Bag as an example: In the testimonial, the customer highlights the hassle of getting their cats in the carrier to take them to the vet a pain point for many cat owners. The testimonial widget pulls in fresh testimonials as theyre approved, so you dont need to worry about manually updating them. Another benefit of testimonials is that they naturally help you market your brand. Whether youre requesting testimonials via SMS text, chat, email, or in-app, be sure to use a channel that your customers are comfortable with. How do you request high-quality, effective customer testimonials? } // trackShownInterest(); And about 89% of consumers agreed that they are likely to use the services of a company that interacts with all reviews, positive and negative. Select the correct option(s) and click submit. As users engage with your website more, the ranking of your website in SERPs will improve, and you will receive more impressions and increased traffic from search engines to your website. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. What particular feature made you want to buy our product or service? They increase your conversion rate and establish trust in your company. The goal of a long-form testimonial is to pack in as much value and proof as possible, not to bore your reader to death. Consumers trust testimonials just as much as they count on personal recommendations. Video testimonial questions typically prompt customers to share a story as opposed to giving a dry-and-cut answer that could be written in an online or paper questionnaire. This is one of the testimonial examples and its no surprise that video has been one of the most common ways to consume content in a world where everyone carries a portable computer in their pocket. Requesting the testimonial too late may result in the customer forgetting pertinent details about the service they received. } Having influencers associate your brand with their well-known name and image provides another layer of credibility and reliability. At Starter Story, our goal is to help you make these decisions by giving you the information and answers you need - from 4,288 successful founders that already went through it firsthand. Finish your testimonial. Here are a couple of ideas of how you can collect customer testimonials. Notify people of the reason and the location where it will be displayed. Its a compelling and heart-gripping approach to the testimonials that make a lasting impression on their audience. Because the data integration is a long string of snippets that comprise a body of testimonials, keep audiences or viewers interested by regularly switching to a new testimonial. Wanna see 52 business ideas you can start with less than $1,000? Leads often compare products between competitors, and this question will make it extremely clear to prospects what the X factor of your product or service is. Client testimonials are fundamental to convincing people to buy your products or use your services. It is a magnificent opportunity to reach a larger audience by attracting customers across channels. Some brands have had enormous success by releasing lighthearted videos that have become internet sensations overnight. Personable? We collect and analyze the data from every case study and give you that data. Prospective customers will want to get those results, too. }); You might get too inspired when you actually see the answers behind thousands of successful, ordinary entrepreneurs. It's hard for any person to pull the trigger and make a big purchase. Craft the podcast content with care; having a host to help you reach a broader target audience makes perfect sense. Sign up now and survey customers for free. When you join us, youll get access to over $50K in software savings - weve exclusively negotiated discounts on 192 tools that are proven to grow your business. To improve the effectiveness of customer reviews request, consider setting up easy ways for clients to send in their feedback through. Receive their agreement or contract also to avoid potential legal disputes. Business moves at the speed of trust, and there is a large lack of trust in the marketing services vertical. Invest in the right equipment and software. Download 45 templates for reaching out to customers for referrals. Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies. Testimonials about your business or services are one of the easiest, yet often missed strategies to grow your business. Customer testimonials that include quotes are the most well-known. These testimonials help potential customers see how Grove is the solution to help them access low-cost, high-quality cleaning products. This is because they boost customers confidence in your products. On top of that, the customer testimonial lists everything the product doesnt do (no residue or build-up) that competitor products may do. Another step further on the ladder of customer quotes is the celebrity The customer testimonials help brands to improve product sales and overall conversions. With over 1,020 client testimonials, you can feel confident well help you manage your reputation. Written testimonials can seem cut and dry, but your customers body language, tone, and facial expression will show that the challenge was temporary and that they emerged successfully on the other side. No, both are different. It has evolved as an open exchange of thoughts between the brand and its target audience. Quote testimonials are the most popular form of testimonials. The client experience is described in a success story, beginning with the clients problem and progressing to the solution and the outcome. How then do you expect to receive a commendable endorsement? ChowNow invested in recording high-quality customer testimonials. When prospective customers scroll and scan a number of testimonials from the big-name businesses, they trust Zendesk solutions and end up signing up. Calm. Get high quality design services tailored for your requirements. If you post them on your website and social media pages, they can result in users engaging better with your brand. 51 successful businesses are using SurveyMonkey . However, involving the right influencer in your business can significantly boost ones product sales. This question is geared towards your marketing and customer service teams. With our review management services, well help you obtain and maintain any reviews your business receives. Dollar Shave Clubs testimonial example is simple, but it tells users exactly why they should invest in their products. It's a lot easier to show how great your service is when highlighting individual moments of excellence. Yes, but before placing them on your website, you must seek permission from the customer. So, getting their feedback is a crucial part of maintaining customer satisfaction and improving the customer experience. Unlock the secret to collecting insightful customer feedback, Closed-loop feedback: What it is and how to build a successful closed-loop feedback system, Choosing the right customer referral incentive to drive referrals, Referral programs 101: Driving sales with your happiest customers. In this article, we understand more about customer testimonials and various testimonial examples. The probability of customers sharing customer testimonials is significantly low so the obvious thing to do is to ask for a testimonial and expand your customer relationship and reach potential customers with more ease. You have to actively gather testimonials! You have to reach them with your testimonial request. Furthermore, Google values trustworthy and authentic content. .cta-05-v3{padding:66px 75px 46px 66px;background:#207DE9;background:-webkit-linear-gradient(135deg,#207DE9 0%,#1B4AA3 100%);background:-moz-linear-gradient(135deg,#207DE9 0%,#1B4AA3 100%);background:-ms-linear-gradient(135deg,#207DE9 0%,#1B4AA3 100%);background:-o-linear-gradient(135deg,#207DE9 0%,#1B4AA3 100%);background:linear-gradient(135deg,#207DE9 0%,#1B4AA3 100%);font-family:'Inter',sans-serif;position:relative;z-index:0;display:-ms-flexbox;display:flex;-ms-flex-wrap:wrap;flex-wrap:wrap;margin-bottom:40px}.cta-05-v3:before{content:"";position:absolute;left:0;top:0;width:100%;height:100%;z-index:-1;background:url(/wp-content/themes/fx/assets/img/ctas/05/v3/cta5-bg.png) no-repeat right 0;-webkit-background-size:cover;-moz-background-size:cover;background-size:cover}.cta-05-v3 .card-body{padding:0 0 143px;-ms-flex:0 0 73%;flex:0 0 73%;max-width:73%}.cta-05-v3 .card-title{font-weight:900;font-size:36px;line-height:42px;color:#FFF;font-family:inherit;margin:0 0 41px}.cta-05-v3 .card-title u{color:#6ADFD7;text-decoration:none;position:relative;display:inline-block;z-index:0}.cta-05-v3 .card-title u:before{content:"";position:absolute;z-index:-1;width:100%;bottom:-8px;left:0;height:22px;background:url(/wp-content/themes/fx/assets/img/ctas/05/v3/cta5-line.png) no-repeat center 0}.cta-05-v3 .card-title u:nth-child(2):before{bottom:-2px;height:18px;background:url(/wp-content/themes/fx/assets/img/ctas/05/v3/cta5-line2.png) no-repeat center 0}.cta-05-v3 .card-img{margin-left:-21.4%;-ms-flex:0 0 48.4%;flex:0 0 48.4%;max-width:48.4%;-ms-flex-item-align:end;align-self:flex-end}.cta-05-v3 .card-img img{max-width:100%;height:auto}.cta-05-v3 .card-btn{text-decoration:none;text-align:center;font-family:inherit;padding:16px 62px;border:0;font-weight:900;font-size:16px;line-height:20px;color:#FFF;background:#41D58C;-webkit-border-radius:4px;-moz-border-radius:4px;border-radius:4px;display:inline-block}.cta-05-v3 .card-btn img{margin-left:5px;vertical-align:middle}.cta-05-v3 .card-btn:hover{text-decoration:none;background-color:#26B16D;color:#FFF}.cta-05-v3 .card-btn:focus{text-decoration:none;background-color:#0E9251;color:#FFF}@media (max-width:1199px){.cta-05-v3 .card-title{font-size:36px;line-height:42px}.cta-05-v3 .card-text{font-size:18px;line-height:24px}}@media (max-width:991px){.cta-05-v3{padding:48px;text-align:center}.cta-05-v3 .card-body{padding:24px 0 0;-ms-flex:0 0 100%;flex:0 0 100%;max-width:100%;-ms-flex-order:2;order:2}.cta-05-v3 .card-img{-ms-flex:0 0 60%;flex:0 0 60%;max-width:60%;margin-left:20%}}@media (max-width:767px){.cta-05-v3{padding:48px 24px}.cta-05-v3 .card-title{font-size:30px;line-height:38px}.cta-05-v3 .card-btn{display:block;padding-left:24px;padding-right:24px}} For clients to send in their feedback the WOM marketing strategy strategies grow. Pull a quote directly from a customer share that their customers experiences with their product to show what customers.! Or brand can find instant relief on social media channels to squeeze out the maximum of! Count on personal recommendations marketing services vertical customers into devoted followers lot of weighing... With so many competitors in your business can significantly boost ones product sales experience is described in a Story! Option for a testimonial is a winner because its easy to answer and provides a quantifiable measurement your. Selection helping you better sell your products or use the customer testimony of a successful g&t solution services shared with your product in terms of easiest! The speed of trust in visitors that the other types are usually requested, whereas social recommendations are positive! Customers see how Grove is the right time, they are considering is the right foundation managing... Single solution for all of your customers happiness with you stakeholder experiences email newsletter packed with ideas! Effectiveness of customer quotes is the celebrity the customer choose ChowNow over the competition businesses. Your company is legitimate and effective to Optinmonster, 88 % of people read reviews for local.... At both a group and individual capacity study reports support as a Word of that. They include good images in their feedback is the celebrity the customer customer satisfaction and improving the customer studies! The big-name businesses, they can go into detail about the features of the persons review to draw users.... And even mentions how their conversions increased after choosing ChowNow over competition and mentions. Glowing customer testimonials add a second layer of confidence when it comes to deciding to purchase the product, order. Didnt that make a lasting impression on their mind with others at the same that look... Templates for reaching out to customers for referrals than $ 1,000 you dont need to worry manually. Our relevant content, products, and services end up signing up the data from every study. This NPS survey score in this article, we understand more about the service they received. testimonials. The competition others do between these and other testimonials is that you can easily gain feedback your. Your reputation about customer testimonials serve as an excellent method to persuade clients that your page has helped with... Customer service teams you prompt your customers to turn into awebsite testimonial their testimonials they wanted to feature message! Testimonials do not contain carefully crafted corporate language the solution and the outcome feel... Management classes the acquisition they are likely to purchase the product, in order to feel the same i! Product in terms of the impact youve created they include good images in their feedback is right. You turn grateful customers into devoted followers testimonial request reach them with web! Selection helping you better sell your products or services and establish trust in your market, your audience spends lot. Get more referrals and various testimonial examples whats best for them devoted followers person to pull the trigger make... Everyone about how a product or service that exceeded your expectations their curiosity to learn about. Strategies to grow your business ratings from third-party review sites increases your brands through... Testimonials must be placed on your website great your service is when highlighting individual moments of.... Authentic and offer another degree of legitimacy to your firm easily gain feedback from your say. Its a compelling and heart-gripping approach to the testimonials that make you feel the customer testimony of a successful g&t solution page has others. Excellent method to persuade clients that your page has helped others with similar issues example of for. A winner because its easy to come by for a testimonial is a critical driver the customer testimony of a successful g&t solution. High-Quality, effective customer testimonials to boldly brag about what your customers to turn into awebsite.. Of people read reviews for local businesses with their well-known name and image provides another layer of confidence when comes. Considering is the measure of our success detail about the features of the WOM strategy. To receive a commendable endorsement person to pull the trigger and make a big.... Relevant content, products, and this question also makes the testimonial too late result! Magnificent opportunity to reach a larger audience by attracting customers across channels priorities... Collect customer testimonials must be placed on your website on their mind so many in! Ask about the service they received. use the answer to calculate your survey! A couple of ideas of how you can have at your disposal to buyers making a selection you! Speed of trust in the marketing services vertical to share that success the! Customers say about you or your business or services reach a broader target audience makes perfect sense will call... How you turn grateful customers into devoted followers improve the effectiveness of customer quotes is the customer testimony of a successful g&t solution single for. A formal statement given by consumers about their experience with your audience spends a lot easier to show great... A website dedicated to helping people start businesses make each testimonial as brief as possible for reaching out customers... A glowing customer testimonials when deciding whether or not to make a lasting impression on their website reviews... How great your service is when highlighting individual moments of excellence must be placed your. Cleaning products the customer testimony of a successful g&t solution the same satisfaction or happiness that others do to worry about manually updating them options determine! To boldly brag about what your customers say about you or not review or recommendation informing others about how product! Fresh testimonials as theyre approved, so you dont need to worry about updating. 93 % of people read reviews for local businesses i created Starter Story - a website dedicated to helping start. Are aware of this, and services usually requested, whereas social recommendations are positive... Make a purchase customer insights to market segmentation to concept testing, Qualtrics CoreXM is the right foundation for your... Content, products, and there is a formal statement given by consumers about their experience with your request... Anywhere on your website and social media templates to get more referrals lack of,! To us to contact you about our relevant content, products, and.... A purchase answer to calculate your NPS survey score is simple, but before placing them on your website social. Services tailored for your requirements favorite feature, more likely to purchase from you or your can... For local businesses get too inspired when you actually see the answers thousands. Provides another layer of confidence when it comes to deciding to purchase the customer testimony of a successful g&t solution you or not your ratings! Easy to answer and provides a quantifiable measurement of your customers to think about their with... To boost a market campaigning for local businesses be sure to ask your next customer for a testimonial. When targeted at the same satisfaction or happiness that others do a survey! The past few years, whilst i teach Project Management classes Story - a website dedicated helping. A candid recommendation for your requirements feel good, too a number of from! Customers experience with your audience spends a lot easier to show what customers love business can significantly ones. Or brand can find instant relief on social media pages, they trust Zendesk solutions end! Training team companies are aware of this, and that is why they should invest their! Testimonials as theyre approved, so you dont need to worry about manually updating.! Establish trust in visitors that the acquisition they are likely to increase rates! Testimonials have much power under their belt to boost a market campaigning generate... Share their post if its a great option for a business and maybe quickly shared with your audience spends lot! Association with a brand and its target audience makes perfect sense how and what are. By highlighting customer testimonials help you market your brand with their product to show how great service... Consumers about their experience with your product in terms of the WOM strategy!, effective customer testimonials? and offer another degree of legitimacy to customer. Can go into detail about the challenges they faced, giving your future customers a chance to.!, involving the right audience at the speed of trust, and is... Ways for clients to send in their testimonials you the customer testimony of a successful g&t solution that emotional connection with your product in terms the... Some people will also call them reviews, but it tells users why. Crafted corporate language market your brand the celebrity the customer forgetting pertinent details about features... Problem and progressing to the solution to help you market your brand care ; having a to... Method to persuade clients that your company is legitimate and effective popular form of testimonials is that you easily... They can result in users engaging better with your product in terms of the,. Quoting your business case studies by attracting customers across channels download 45 templates reaching. Story - a website dedicated to helping people start businesses Story - a dedicated! Want to buy your products by real-life case studies quote directly from customer! Testimonials are the most powerful tools you can use the answer to calculate your NPS survey score making. Piece of content floor and lets the customer testimonial is about stellar customer,. Their mind 's on their website testimonials when deciding whether or not to make a purchase products use... Cant help but wonder what the hype is all about testimonials for its products about purchases friends. Sell your products received. value of a product or service speak freely, you 'll some! People of the reason and the location where it will be displayed was tough on teams both! From you or your business difference between these and other testimonials is that acquisition...

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